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Heila Cranes: A New Symbol for a New Era

An Identity That Evolves With Us.

For over 45 years, Heila Cranes has faced the challenges of the sea with innovation, expertise, and specialization in the marine crane sector. Our experience has allowed us to grow, refine our technologies, and become a benchmark for those who operate at sea.

Today, this evolution is also reflected in our image. We have chosen to renew our logo to better represent our essence: strength, reliability, and leadership in the maritime sector.

Our new symbol is the result of the perfect balance between our engineering tradition and a timeless inspiration: Neptune and his trident.

Neptune’s Trident: Our New Signature

Neptune, god of the sea, is a symbol of power and dominance over the waters, wielding his trident to master the waves and withstand storms. This image perfectly reflects Heila’s mission: to provide robust, reliable, and precise solutions for those who work every day in the most demanding marine environments.

The new logo embraces this symbolism: the trident merges with the letters “H” and “E” of Heila, becoming a distinctive and iconic element. It is not just a graphic detail but a statement of our commitment to the future.


Three Points, Three Core Values

The trident represents three fundamental values that drive our evolution:

Specialization – Decades of expertise dedicated exclusively to marine cranes.
Leadership – A benchmark in engineering and innovation.
Reliability – A commitment to long-term performance and continuous support.

These three values form the foundation upon which Heila builds its future, delivering engineering solutions tailored to the challenges of the sea.

 

A New Logo, the Same Determination

The Heila logo restyling is not just a visual change but a clear statement of intent:

We look ahead, building on our history and know-how.
We strengthen our identity, making it even more distinctive and recognizable.
We communicate reliability, ensuring our customers not only excellent solutions but also the confidence of a trusted partner.

Our logo lives on cranes, in ports, in shipyards, and on the seas worldwide. Wherever there is a challenge to face, Heila will be there, with the strength of its trident.

 

Engineered for the Sea

This evolution marks a company with solid roots and a clear vision for the future. With more strength, more control, and even greater reliability, we are ready to write the next chapter of our story.

The sea does not allow for compromises.